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About the company: It was established in September 1983 by Michael Gotfredson. The company provides quality fitness products at an affordable price for people to buy. At the time it was established, the company was just set up in a garage space in Del Mar, California, but it soon met success as there were a lot of sports oriented people who wanted good items. The special one on one relationship that the company shares with its clients is one of the main reasons for its success.