This is a site that was started by famed actress and fashionista Kate Bosworth along with Cher Coulter. The site is different in comparison with various other businesses. For instance, when a person first logs in, they are asked to take a style quiz, which determines their fashion style, and then displays a range of jewelry. For a payment of $30 every month, members of the site will be given a piece of that exclusive jewelry. Users can also ‘skip the month’ if they don’t wish to pay for that certain month.